The 4 Principles Sales Lead Generation for Sales People

Sales prospecting is much more than cold calling. An effective sales lead generation process is built around four principle: Value, Relationships, Actvities and Technology.

The 4 Principles of Sales Lead Generation

What you sell must have Value for your customers. It must be something they want.

Not everyone wants a particular solution or product. You have to be very clear about who needs your offering and then how you will develop Relationships with your target audience.

Once you’ve identified the what (value) and the who (Relationships) you have to contact the people most likely to buy. Once isn’t enough, nor is using a single method. Activities are how you message the right people at the right time to develop interest in your products and services.

Lastly, you must use Technology to follow-up with your leads, nurture them, and build your relationship with prospects. Simple technology aids, like Outlook, can leverage your time and efforts. Otherwise, you’ll not be able to consistently prospect .

This is just the introduction to the topic of Sales Lead Generation

This is just the introduction to B2B Lead Generation and you can read more at the following links:

Click Here to See Part 1 of Sales Lead Generation – An Overview
Click Here to See Part 2 – Getting in the Door
Click Here to See Part 3 – The 4 Principles of Sales Lead Generation
Click Here to See Part 4 of Sales Lead Generation – The Right People with the Right Message

If you’d like to get the full video training on Sales Lead Generation, including the book that comes with it, simply enter your contact information below and tell me where you want me to email the free sales training materials.

Russ Emrick

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