Category Archives for "Sales Lead Generation"

Nothing happens without someone to sell to. Sales Starts with Lead.Sales Lead Generation is the most important activity a salesperson and company must do.

Do You Understand that Simplicity is the Business of Selling?

People – your prospects and customers – are quite literally overwhelmed by complexity. The frustrations you’re experiencing selling today is ALL related to complexity. Gatekeepers and Voice Mail keeping you OUT Easily deleted emails Appointments being harder to get and fewer in number Busy Busy Busy – everyone is too busy That’s actually very good […]

What is the Most Effective Sales Messaging?

You’re in the business of persuasion and influencing. When it comes to those topics there is a whole lot of craziness. I just went to Amazon. Did you know there are almost 70,000 books on persuasion and influencing? Not only is that overwhelming But most of it is nonsense. NLP Mirroring Closing techniques Power words […]

Lead Generation – Whose Job is it Anyway?

With the seemingly relentless demands on Sales Managers to reduce costs while simultaneously increasing sales does outsourcing Lead Generation make sense? Why not simply get our team to generate their own leads? We’re paying salespeople anyway right? Why add the expense of an inside lead generation team or the costs of hiring an lead service? […]

The 6 Crucial Components of Lead Generation

Selling in the New Economy of hyper-competition and low demand require effective and robust sales lead generation strategies. Through years of consulting and observation we’ve learned  that the six components of effective Sales Lead Generation are: Value – The Cost of Admission The Right People with the Right Message Using the ‘Big Fish/Small Pond’ Principle […]

The 4 Principles Sales Lead Generation for Sales People

Sales prospecting is much more than cold calling. An effective sales lead generation process is built around four principle: Value, Relationships, Actvities and Technology. The 4 Principles of Sales Lead Generation What you sell must have Value for your customers. It must be something they want. Not everyone wants a particular solution or product. You […]