Russ Emrick

Author Archives: Russ Emrick

Emotional Triggers for Selling

Emotional triggers are really important in selling. When used the right way, they can be extremely effective. People make decisions based on emotion, not logic. Of course buyers have logical sounding reasons for their decisions. We justify with logic but buy on emotion. This goes for any market. A lot of salespeople make the mistake […]

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Motivation is the Key

When it comes to selling, being motivated is key. Without it, you’ll never become successful. Selling has a lot of challenges. Whether its deal that goes south or a customer that just can’t seem to be made happy, unless you have significant drive you simply won’t push through. Lack of motivation is one of the […]

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March 11, 2010

Selling to Big Companies

There are thousands of books and systems for sales. Almost all of them ignore or minimize the realities of how hard it is today to get into accounts to even begin `selling.’ Few books have little useful information on prospecting or lead generation. No matter how good you are if you can’t get in the door you can’t be a solution, strategic, customer-focused, closed sub (Sandler), or ad nauseam `flavor of the day’ seller. This book, coupled with “Selling Against the Goal” has replaced 90% of my selling library and is an indispensable read.

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February 20, 2010

Lead Generation for the Complex Sale

If you’re an entrepreneur, a sales leader or a manager this book is a must read with sage and up-to-date advice. For the salespeople on-the-ground and in-the-field better book selections for lead generation are “Selling to Big Companies” and “Selling Against the Goal.” However, “Lead Generation for the Complex Sale” does inform every salesperson about the skills needed to be successful regardless of one’s position.

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